Helping teens thrive

Join our Pretty Bold community

We mentor young girls through our in-person programmes and retreats, tackling the issues pre-teens and teens are facing by creating space for connection, confidence, and the tools to navigate growing up.

Our impact

Since 2020, we've helped almost a thousand girls transform their lives.Located in New Plymouth, our foundational programme connects young girls with education, tools, purpose and self-belief that creates lifelong impact. Discover how our 10 week programme can change everything for your daughter.

After school programme

Holiday Retreats

School programmes

  • You guys did an amazing job and I loved coming every week.

  • Honestly GMM is such an awesome idea and I have definitely been and will continue to advertise it as being a great experience for myself and for others to try! best thing i’ve done for myself - would 100% recommend it to friends!

  • You guys are awesome. Absolutely love this program and I recommend it to any females my age

  • GMM have awesome coaches who genuinely care about your wellbeing and really emphasize they are human too which makes the programs super relatable. I found this gave me the ability to open up and take in what they say, giving me huge benefits in the long run! So many of the rituals we did throughout the programme I still use daily/weekly to create a more positive outlook on myself and my life. I wish everyone had the opportunity to be apart of the GMM community-

    Ava

  • Thank you so much for providing such a positive and safe space. Such a great way to set my week up for success. As much as the weekly wins were hard they encouraged me to find the wins each day. Would love to come back and do another programme I miss it so much!!

    Description goes here

  • Thank you for this! It has been such a great experience and I've loved every minute of it

  • I have enjoyed my time at Girls Minds Matter and am very grateful that I have been able to be enrolled in this amazing group of girls. Thank you!!

What your daughter will gain from joining a Pretty Bold programme

Feel confident

Not just surface level, but a grounded sense of self-worth and confidence

Body & Brain Education

An understanding of the changes happening within her, why and the tools to support

Healthy habits + beliefs

Healthy thoughts, habits and beliefs to know how to look after herself physically, emotionally and mentally

Peer Connection

Safe, guided peer support to foster meaningful friendships.

A Supportive Mentor-Led Circle

Healthy, supportive mentors who “get it” and have her back

Tech & Social Media Guidance

Knowing how to create positive, inspiring digital spaces with boundaries.

Accessible to all, our foundational programme is free

Meet the founder

Hi, I’m Elle
Supporting girls through the pre-teen and teen years is not just my work, it’s my passion.

After navigating my own struggles with mental health growing up, I know how overwhelming and isolating these years can feel. That’s why I created Pretty Bold, a space where girls are truly seen, heard, and supported as they grow into confident, connected versions of themselves.

Over the past 10 years, I’ve immersed myself in understanding the challenges that come with adolescence and after working with thousands of teens over the past five years, I’ve gained first hand insight into what girls are facing and where they need support most. I

There’s nothing more rewarding than watching a girl begin to believe in herself, or witnessing the confidence that grows in her.

  • I honestly can’t thank you enough, my heart is so full to see my girl so happy to just ‘be’. To be her authentic self and feel proud of that. She felt connected, worthy and understood. What a gorgeous and fulfilling experience, we are so grateful.

    -pre-teen retreat parent

  • What you ladies do, does make a difference. I feel stoked as a Mum to be able to give my daughter this opportunity. This is the way forward, I truly believe it, thank you!

    - Parent of Teen

  • The course is amazing! It teaches you tools and skills to put you on the pathway to growing and healing, how to celebrate yourself which I have learnt is so important. It is lead by some incredible women. They are so inspiring and I am happy I got to be apart of it.  

    -Izzy, Brave Minds participant